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Entries tagged as ‘Work’

The Old Grey Online PR Doodle Test

October 4, 2008 · Leave a Comment

Sorry to be such a work-bore, but time and attention have been focused elsewhere of late.

We launched C&M a few weeks back, and one of our tasks was to kick ass on Google – around the search term ‘content optimisation’. Well we did that (from zero to hero within x2 weeks, no less).

Now it’s time to turn our attention to another keyword market – ‘Online PR.’ I’ve placed bets with a bunch of folks that C&M will rank first page on Google for Online PR by October 25th. Approximately three weeks.

Ever the optimist, and damn good at our jobs, that’s exactly what we intend to do.

So – the great Online PR agency race is on. The winner takes a pint and a half of Harvey’s Best bitter on the Friday night. That’s incentive enough for me. I’m usually drunk after the first.

Categories: Online PR · Work
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New and Interesting Paper on PPC in B2B Marketing

April 6, 2008 · Leave a Comment

This will grip you. Just published a new thinkpiece for Velocity on how to do better PPC (aka, pay per click, Google Adwords, search engine marketing) in a B2B environment. Go get it!

Categories: Marketing
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